Models Inc. is one of those films where the premise is incredibly interesting but in the end it doesn’t live up to what it could have been. Essentially it's about a con-artist type femme fatale character Rusty (Coleen Gray), who cons a major Model agency owner into a racket where the young models are used for entertainment and sexual favors. Of course, being a film from the early 50’s Models, Inc. is a moderately tame in its depiection of the invents which transpire involving these women, though it may have been considered taboo for the time, not sure. Anyway, Rusty’s character is without a doubt our main focus. As the film progresses she begins to feel extreme guilt for taking advantage of tje ,pde; agency owner to the point where she even begins to develop feelings for him. One of the more interesting aspects of Models, Inc is that Rusty really isn't positioned as a strong-willed character, ultimately falling victim to her womanly desires. Maybe a product of the times, Rusty is a woman who has no control over her own fate and seems to just be at the mercy of Lennie, her old flame who is the driving force behind the racket scheme, and the owner of the agency, who slowly begins to realize what is going on. In a way she is a tragic character, just with no control over her fate - sorta a woman living in a man's world situation. Model, Inc is an interestring relic, and while it certainitly isn't a bad film, there is nothing that really sticks out; from the cinematography to the script, its all passable but not particularly significant or interesting.
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