Yoshishige Yoshida's Blood is Drive is the story of a factory worker who puts a gun to his head as a way of protesting a massive layoff. He does this in an attempt to save his co-workers job, but when someone stops him before the bullet goes off, he becomes an instant celebrity thanks to the mass media of Japan. He is featured on life insurance ads, and the people of Japan view him as a symbol. The factor worker is a humble man and does not want the attention but is sucked into this by a young advertising woman. As his popularity grows, the media both brings him up while simultaneously attempting to burn him to the ground. Yoshishige Yoshida's films consistently feature some of the most gorgeous black and white cinematography ever put on celluloid, and this film is no different. In this film, the beautiful aesthetic is complemented by a great score, which perfectly fits the film. Blood is Dry is a complex commentary on how mass media and advertising manipulate society. It's really a poetic film about a man who is thrown to the dogs, so to speak, and it's actually quite amazing how much this film is still very relevant today in our culture.
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